Ep. 68: Should I Start My Own YouTube Singing Channel? with Shari Bennett-Jackson

Melissa Cartwright
Apr 30
3 min read

Ever thought about starting a YouTube channel for your singing—but instantly felt stuck? You’re not alone. So many singers feel that pull to share their voice but get overwhelmed by tech, fear of judgment, or not knowing what to post.

In this episode of the podcast, I sat down with the amazing Shari Bennett-Jackson—singer, songwriter, voice coach, and YouTube creator with over 14,000 subscribers. Shari keeps it real. She shares what it actually takes to get going on YouTube (spoiler: it’s not perfection), how to stay consistent, and why your unique voice is more than enough.

Let’s break it down together.

Getting Started When You Feel Stuck

Starting a singing channel can feel intimidating—but you don’t need to have everything figured out to begin. Shari reminds us that action beats perfection every time. Start messy if you have to. The most important thing is knowing why you’re showing up—and letting that “why” pull you forward, even when you’re nervous.

You’re allowed to grow in public. That’s the beauty of YouTube.

Redefining What Success Looks Like

We get caught up in views and likes, but real success? That’s when you’re creating in alignment with your own voice, style, and goals. Shari encourages singers to use affirmations (yes, really!) like “I am a great singer and songwriter” to stay grounded when self-doubt creeps in.

And if you ever get a nasty comment? Delete it. Move on. Protect your creative energy.

You Don’t Need Fancy Equipment to Start

Think you need a ring light, a DSLR, and pro-level gear? Nope. Your smartphone is enough. Shari uses simple tools like CapCut for editing and GarageBand to add vocal effects. If you’re tech-shy, start small. Just focus on getting your voice out there.

Bonus tip: Don’t sleep on YouTube Shorts—they’re a great way to get seen and share snippets of your voice consistently.

Make Your Content Work for You

Covers. Open verse challenges. Behind-the-scenes clips. Your options are wide open. Shari recommends repurposing your content so you can reach more people without doubling your workload. A long video can become a short clip. A short clip can lead people back to your full performance.

Think of it as giving people different ways to connect with your artistry.

Let People In - Your Story Matters

Shari’s seen it again and again: the more real and open you are, the more your audience leans in. You’re not just a voice—they want to know the person behind the mic. Share your process, your thoughts, your behind-the-scenes moments. That’s how you build a community, not just a channel.

Ready to Go for It?

If YouTube’s been calling your name, this is your sign to start. With Shari’s practical tips and encouragement, you’ve got what you need to take that first step. Start small, stay consistent, and most importantly—stay you.

Want more guidance? Shari shares even more in our upcoming BONUS training for members inside the Passionate Performer Program on Wednesday, May 14 at 6:30 pm ET. Get access to the class and recording when you become a member HERE. Follow Shari on YouTube or connect on her website.